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Powering the personalized marketing revolution globally.

We create value by ensuring our customers can deliver better, more personalized marketing, which is simpler for their teams to execute and cheaper for them to run.

What we do
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Trusted by:

golden-rule-personalisation-drk

 

The Golden Rule: Treat people the way they want to be treated.

That is the very heart of personalization.

That's why every product we offer enables organizations to follow the golden rule, helping them to earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.

View the Golden Rule Blog Series by Tim Mason & Sarah Jarvis

We are a team of "Purple" problem solvers

- it’s in our DNA

We exist to solve the biggest problems facing the world’s leading customer-centric businesses.

How do we do that? Through our amazing team of "Purple" people.

To find out more about the values that guide us and our exceptional culture, which enables us to deliver exceptional work, head here.
We are Purple

Our Products

Every product we offer helps retailers earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.

Eagle Eye AIR

The world's most flexible and scalable loyalty and personalization platform hosted on Google Cloud Platform.

+
1
bn

Personalized offers every week

+
500
m

Loyalty Wallets

150
ms

Average API response time

Discover our Omnichannel Marketing Platform

The technology that Eagle Eye provides has helped transform how we can reward and recognise our customers in real-time.
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Glenn Baker
General Manager of Everyday Rewards Woolworths

Plug and Play

We are partner agnostic which means that we will integrate with anyone you need us to (POS systems, ecommerce platforms, apps, marketing automation tools, CRM systems, Wi-Fi providers etc.) to enable you to deliver your desired strategy.

Check Out Our 80+ Integrations

Eagle Eye integrations

Eagle Eye Blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.
4 MIN READ

Sustainable Loyalty: How Grocers Can Boost Revenue and Engagement with Green Rewards

May 29, 2025 by Eagle Eye

Grocery loyalty programs hold a unique and strategic position in shaping consumer behavior, offering retailers deep...
3 MIN READ

Why You Should Avoid LIMIT OFFSET for Pagination in PostgreSQL (And What to Use Instead)

May 13, 2025 by Basile Perraud

When developing a web interface, it’s common to deal with large volumes of data. One of the ways to optimize data...
3 MIN READ

How we optimized Cloud Run Networking with Direct VPC Egress

Apr 28, 2025 by Robin Shin

Google Cloud Run is astonishingly simple and increasingly popular among developers. It lets anyone deploy containerized...
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